References & Footnotes

      The Book of
             Timeless
                 Truths &
                      Wisdom

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Paul Ray and Sherry Anderson did a famous piece of market research which concluded that there is a large segment of the U.S. population sharing certain fundamental values which somehow has escaped recognition.*** They call this group "The Cultural Creatives". They have a social conscience and are concerned about ecology and the state of society. They are interested in alternative healthcare, arts & culture. They want a sustainable ecology, they're responsible consumers. They are seekers who are trying to understand the bigger picture, who're trying to wake up spiritually, and who value authenticity and truth. They tend to be optimistic about the future, and open to meeting new people and learning about them. Yet this is a very diverse crowd, so they might not previously have seen themselves as part of the same bigger group. Paul Ray estimated their number in the United States at around 50 million.

"Cultural Creatives" is not particularly any different group from those who are talking about "a new paradigm", or those who're into "conscious evolution", or those who would like to be part of a "new civilization" or a "global renaissance", or those who are "new age" or "progressive". The point is rather to get beyond any divisive labels and realize that there's a very large group of us who are interested in creating a better world based on values of sustainability and community and kindness and wholeness and the joys of discovering what is NEW

*** (Editor's Note) Actually this group (the Cultural Creatives) has not escaped the notice of those in charge of maintaining the status quo. We are very much within their awareness, and many of them feel threatened by our presence. Their present "grand strategy" is to ignore us whenever they can, limit our access to mainstream media and publicity, and whenever possible make us look like "The Lunatic Fringe."

They also seem to be ignoring the fact that if they don't take the rest of us in, the real lunatic fringe (Al-Qaida, etc.) will take them out. If that doesn't happen, then one or more of inevitable ecological disasters that their policies have set into motion will be their demise. It's not a question of "IF" it's a question of "WHEN." So no matter what the keepers of the status quo do, our job is to prepare ourselves to pick up the pieces after the crash, speak the truth, and keep on keeping on. That's what this web site is all about. See "Waging War on Ignorance" at <http://www.joy101.org/ignorance-truth.html>

This category of person has also been defined as "The Reasonables" because they tend to take each issue on its own merit and because they are thinking, rational people with open minds and open hearts who see changes and new ideas as simply the natural working of the universe. As one person put it, "Sometimes I'm liberal, sometimes I'm conservative, sometimes I'm a Republican, sometimes a Democrat, but always an Independent in thought and spirit. Reasonables are much more likely to be aware of and honor "The Universal Law of Allowing.